The international trade fair Fruit Attraction, held at the IFEMA MADRID exhibition centre from October 6 to 8, 2026, is considered a global meeting point for the entire value chain in the fruit and vegetable sector. The event traditionally brings together key decision-makers, growers, and distributors to promote international trade, develop sustainable supply chains, and showcase the latest technological and agricultural innovations.
At Derby Group, our participation in this year’s edition reaffirmed our strategic commitment to the responsible and sustainable management of fresh produce. The primary focus of our presence was a comprehensive presentation of our established banana brand and a wide selection of fresh fruit and vegetables under the Derby brand. Being present at this global business hub allows us to strengthen long-term partnerships, enhance brand awareness, and open new strategic market avenues.
Active involvement in the Biofruit Congress
During the trade fair, our team actively participated in professional discussions and sessions presented as part of the prestigious Biofruit Congress (the leading international forum on the organic fruit and vegetable market and sustainable supply, organized by Fruit Attraction and Ecovalia).
As part of this strategic event within the Organic Tour initiative, we engaged with key topics, including:
- Development of organic markets in Europe: analysis of the current market state, demand, and future trends in organic production and distribution.
- Sustainable technological solutions: exploring advanced innovations transforming sustainable cultivation, packaging, and logistics.
- Networking and strategic partnerships: building alliances with leading European stakeholders for the joint development of the sustainable sector.
Expanding strategic horizons and strengthening sustainable partnerships
Attending Fruit Attraction enabled us to significantly enhance our international connections and further reinforce our sustainable supply chains. By establishing valuable new contacts and consolidating existing business relationships on a global level, we successfully expanded our commercial network and unlocked new avenues for procurement optimization.
We place a strong emphasis on direct quality evaluation, ensuring the highest standards through rigorous verification and full product traceability across the entire supply chain. By entering into long-term strategic agreements, we actively respond to green megatrends—integrating circular economy principles into our operations, consistently reducing our carbon footprint, and adapting to the needs of modern, environmentally conscious consumers.
Did you know?
The international trade fair Fruit Attraction in Madrid is recognized as one of the fastest-growing business events in the world. Since its inaugural edition in 2009—which hosted just over 350 exhibitors—it has evolved into a major global hub featuring more than 2,500 exhibitors from 78 countries and attracting over 120,000 trade professionals.
A sincere “thank you” to all the partners, clients, and visitors who visited our exhibition stand and joined us in building a sustainable future for Derby fresh fruit and vegetables!
