For the Derby team, February was marked by our traditional trip to Berlin for the Fruit Logistica trade fair. As one of the most significant events in our industry, it was the perfect place to showcase the Derby brand and represent Rastoder d.o.o. on the global stage.
Our main focus this year was all about the people. We spent our time reconnecting with our long-term partners and, just as importantly, networking with new faces and building fresh connections. It was a fantastic opportunity to gather new insights, exchange ideas, and gain the knowledge needed to continue charting our company’s strategic evolution.
Sustainability: the core of our operations
Our presence at the fair reflects a profound commitment: “Driven by the sun’s energy, nurtured by the earth’s richness, and guided by a respect for water—for the roots of our community.” In the world of fresh produce, sustainability is no longer an elective choice; it is the heartbeat of the industry. Our participation allows us to refine strategies that support the fruit’s journey from nature to responsible leadership, building a more resilient future for our partners and consumers alike.
Logistics with superior precision
In the fresh produce sector, logistics demands impeccable precision. As part of this year’s Logistics Hub, we explored cutting-edge solutions for safe and cost-effective transport. Our focus remains on continuous improvement and innovation—key drivers in reducing our environmental footprint and ensuring a truly sustainable supply chain.
Anticipating trends and the future
Staying ahead of global trends is fundamental to our success. At the Insights Stage, we analyzed the latest data on consumer behavior, which shows that today’s buyers value responsibly produced food more than ever. By leveraging this knowledge and implementing advanced practices, Rastoder d.o.o. remains ahead of market challenges, further strengthening its position as a trusted and forward-thinking international player.
Fruit Logistica 2026 was a great success for the Derby team. By combining meaningful networking with a focus on sustainable growth and logistical innovation, we have once again strengthened our brand’s position as a forward-thinking leader in the global fresh produce industry.
